The first step in conducting a feasibility study is to understand the market size and trends that are affecting the market. To start with AMC identifies all markets in which the client competes or plans to compete and determine the market size based on the expected market share, using both a top-down and bottom-up methodology. All the assumptions in the market study are drawn from the case studies of thousands of other companies and clients who have penetrated new markets.

In assessing markets, ADVENT Management Consultants looks at the current market size and what the market size might be in the short, mid and long-term. Specifically, we answer key questions such as the following:

  • How has the relevant market size changed over the past one to five years?
  • What is the projected growth of the relevant market?

What factors will affect this growth? General economic factors? Changing regulatory conditions? Changing consumer needs? Etc.